We live in
a Saab-less world, and it makes mi sad. Saab has never been my favourite car
maker, but it has been one of the most interesting ones for decades. A Saab was
my second choice when I bought my first BMW.
It's the
last victim of the current crisis and GM, that has never understood those Scandinavian
folks.
Saab
workers used to have a passion for excellence that made all but impossible
joining other mainstream car builders
for shared projects. And for good reason: Saab has never been mainstream, no
matter how popular have some of their models been.
Unwisely, GM
never understood that passion for excellence and high quality and wanted Saab
to stop that. They never realized they had a unique chance to improve their
engineering and manufacturing. Cadillac could share Saab developments and sell
a good product in USA and Canada , while selling the same car (albeit
with a different style and maybe different suspension set-ups) in Europe as a Saab.
GM has
thought that marketing is the key to sell cars. Well, it's true that good
marketing will make you sell one car, but once you got it, it doesn't matter
how fabulous and marvellous they tell you it is: If it's crap, no marketing is
able to change your mind. And you know a car is crap because you can read about
it, you can test it, you can challenge it. There is no way for a piece of junk
to perform well in any survey.
I put the
blame on GM for a several reasons: Oldsmobile, Pontiac, Hummer. Apparently, GM
is having a great time this century killing nameplates. Saab is just another
victim of a company that has gone nuts. And it's a pity, because Saab wasn't
just another car maker.