miércoles, 30 de marzo de 2011

Cadillac sighting, episode II a black BLS.

I saw what appeared to be a BLS last friday. I really can't tell because I was driving myself and didn't have the time to read the badge.

The BLS is probably the biggest failure Cadillac has had in Europe for the last ten years. Based on the Saab 93, it had everything to be a top seller. A well known brand, a fine product, diesel engines. However, it never became popular.

I think it was the style, a diminished version of the CTS, that really plagued the car. It never had personality of its own, and frankly, the CTS might be many things, but not beautiful. GM tried to improve sales by offering a station wagon derivative, but that was a bigger failure. The BSL saloon wasn't beautiful, but the BLS station wagon was dead ugly. No sense of proportions, no verve, no passion. Just boxy, as all Cadillacs these days.

GM dropped the small caddy a few years ago, when they got rid of Saab. Surprisingly, Saab seems to be fine these days, and GM hasn't given any good news for the last two years.

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